Market Segments Essay Example for Free

Market Segments Essay Apple is marketing to people who have a few characteristics. 1) Middle/Upper income folks who are willing to pay a bit more for a better user experience. paying 500 more for a computer is not a huge deal if you have a decent income. 2) People who like to have fun with technology. No other platform offers as many entry level tools (the whole iLife bunch and more). This includes people who like to shoot a lot of digital photos or video. Its the whole digital hub concept. People are starting to buy into it. 3) Music enthusiasts and fans ages 12-35. 4) Professionals in media and design. The first two groups do overlap, but its a huge market. Way bigger than 5% or whatever. Apples problem is not really pricing. These are the same people who pay $500 to get seats that warm up your behind. Apples problem is the status quo. People who should consider macs dont, because of a stigma of incompatibility that developed in the 90s. Apples market share and success will grow in the next ten years for the simple reason that our generations X and Y who have been exposed heavily to the internet werent using computers much during the compatibility days But anyway, the compatibility problem dies when the people who believe in it are not young anymore. Market Segmentation The market segmentation includes: Demographical bases. Geographical bases. Behavior bases. Psychographic bases. 2.1 Demographical bases (age, family size, life cycle, occupation) Looking into Apple, the Demographical market segment is successful because they are developing products on the age, life cycle, occupation of the people. They are distributing their products into various places and the PCs are categorized on age, family size, for example they would have more games and entertainment in the PCs for the kids and a professional PC with all the latest software’s. 2.2 Geographical bases (states, regions, countries) Looking into the geographical bases of Apple they have established their business all over the world like U.S., South America, Europe, Japan, and Australia. Recently Apple chose to implement a vertical growth strategy and began expanding their own retail stores. The company also sells its product via third-parties dealers, or via internet through their own website or through the iTunes online music stores. 2.3 Behavior bases (product knowledge, usage, attitudes, and responses) In this market segment Apple providing good product knowledge to the customers by advertizing on search engines, T.V. as they have a very good brand image. Using this brand image they are continuously coming up with new ideas and products and attracting the customers. Apple has got a very good response rate as many of the customers are looking for new designs and innovative products which Apple is successfully delivering. 2.4 Psychographic bases (lifestyle, values, personality) Looking into Apple the psychographic market segment is successful because they are developing products on the lifestyle of the people such as Mac book for the younger generation. Apple having a very good brand image has very good value for its products as they are different and innovative. Looking into the personality (style) sector Apple is providing their products with different colors for the people who like fancy colors.

Response to the Film William Faulkner, a Life on Paper :: Movie Film Essays

Response to the Film William Faulkner, a Life on Paper My first response in general to the film is how utterly scary many of the people interviewed were. Coming from Central Florida, I can honestly say I am not from the Deep South, as there were several instances where someone was speaking in the film and I simply could not figure out what they were saying through their accent. Of the people interviewed who were not locals from Mississippi, many of the Hollywood representatives were decidedly more intelligible yet no less intimidating, many of them men I would not want to be stuck talking to in a party. But aside from such characters, the film created an interesting portrait of Faulkner the father. One could certainly see intent on the filmmakers’ part to cast Faulkner the father in the shadow of Faulkner the author. The film shows interviews with two of Faulkner’s daughters: one full and one stepdaughter. Intriguingly, the latter of these is shown speaking on camera only once, a scene in which she characterized her stepfather’s severe drinking problems and how scared she was of her stepfather during those experiences. Jill, his full daughter, seemed to go along with these sentiments. She recalls one time she tried to stop him from drinking, to which he responded with the most memorable line of the film: â€Å"Nobody remembers Shakespeare’s child,† which apparently was effective in discouraging any further attempts to stop his drinking. Jill seems ambivalent of her father. On the one hand, she knows she is on camera speaking about her famous and beloved father, and is thus expected to like him. And indeed, she does effectively convey some sense of love for her father. But she simultaneously embeds a disconnectedness from her father. If she had not repeatedly referred t o him as Poppy, one would never catch on that she was his daughter. Her revelations and reminisces seem hardly familial, but rather read the same way all of the other memories of him do: enigmatically and unfamiliarly. The film suggests Faulkner does not feel disappointed in having a daughter rather than a son, and I might go so far as to believe that this characterization of the unfamilial child would have existed for a son as well.

Interventions and Organizations

When it comes to changing an organization it begins for every department and every situation of the business. However, according to our text book Cummings (2013) Ninth Edition, a planned change is directed by the leader and has everything to do with the members, (teamwork). The entire corporation has to be planned and very ready for change. This involves the very structure of the company. This will take many different task and the co-operations of all employed or involved. In order for the process to be successfully developed organizations need to address certain issues to operate effectively.We need to follow the four interrelated issues that are the key targets of the Organizational Development interventions. Now this assignment is too compare and contrast these four interventions, the first intervention is the Human Process Interventions: According to the text it is the human process interventions which are aimed at assisting the members of the organization to enhance their produc tivity as well as improve the way they work together at individual and group levels, (Cummings, T. G. 2013). My input is very similar; I believe the human aspects are â€Å"Teamwork†.People will be working together for the greater good of each other and the needs of the organization. This helps to change or realign conflicting problems that may occur within the organization that needs to change the way it runs. The first interventions are the Strategies issues: These types of interventions are designed to change various characteristics of organization settings. This is where the organizations will decide what type of markets they are competing with. When using this step it can be the most critical. In strategic issues you have to be aware of the methods of the environment.In other words you have to develop who you competitions are and how to keep up with the environment. Some of the types of interventions are applied mostly in cultural change and strategic planning et cetera, (Cummings, T. G. 2013, p. 154). The second intervention is the Techno-structural issues: This involves breaking the works into various departments using strategic directions, changing program focuses on technology and structure of organizations. In other word, the aims of techno-structural interventions are to improve the overall performance of the organization by changing the procedures, technology, operations, structures and roles.This may also involve downsizing. These involve the design and employee involvements, (Cummings, T. G. 2013, p. 155). The third intervention is the Human Resource Management issues: These issues are concerned with attracting competent people to the organization, setting goals for them, appraising and rewarding their performance and ensuring that they develop their careers and manage stress. This change relates to individual, interpersonal relations, and group dynamics.In other words, the aims of human resource management interventions are to improve the organizational performance by improving the performance of individuals and groups within the organization. The purpose is to set objectives or goals, monitor people by collecting feedback to ensure effective implementation, (Cummings, T. G. 2013, p. 155). The fourth is Human Resources Management: These interventions are change programs that relates to individuals, interpersonal relationships, and group dynamics. They attempt to improve individual or group performance as well as people’s working relationships with one another in organizational settings.In other words, the aims of human resource management interventions are to improve the organizational performance by improving the performance of individuals and groups within the organization. The purpose is to set objectives or goals, monitor them for feedback to ensure effective implementation. These types of interventions are designed to change various characteristics of employees, technologies, products among others by foc using on the organization’s interaction with the external environment, (Cummings, T. G. 2013, p. 421). Basically, the entire process takes an entire team of individuals support.This task takes a chain of planned actions from top leadership with full support of its employees to accomplish. Thus, interventions are designed for organization development and effectiveness. When comparing the four steps I believe that all four all great, but when it comes to my opinion of the OD intervention the techno structural would be my favorite step, because it involves breaking down the organization into parts and it involves the help of the all the employees. As oppose to the first step the Strategic issues I really like this step too because it involves some detective work on observing your environment.This involves knowing what your competitors are doing, their hours of operation, they discounts and so much more. However when it comes to both of the human issues it involves people our fav orite species. This issue involves everyone being a part of the same program and all on one accord. My motto is, â€Å"People using people†. The success of any intervention for organization development therefore depends on the capability (skills and knowledge) of the leadership and support of the employees participating in the process. Motivating and making all involved truly happy, doing their jobs.

Why I Am An Effective Teacher Essay - 1275 Words

Great teachers are rare, are you an Effective Teacher It has been stated that teaching is a craft and a highly skilled craft that can be learned. What is consider to be an effective teacher? To keep this as simple as possible I could name a ton of attributes, but to name just a few I would say an educator that knows how to dress for success or maybe someone that has their classroom ready for learning, or even someone that knows how to create effective assignments for their students. Also a great teacher has a love for learning, has high expectations for each and every one of their students and even collaborates with colleagues on an ongoing basis. Chelonnda Seroyer spent two months poring through The First Day of School and using it as a guide for organizing for her first day of school. When the first day of school came, she had a script. She had a classroom management plan.(iii) Effective teachers are supportive and understand the importance of why students need good teachers to have personality, knowledge and compassion. Teachers have a significant role in influencing the lives of young children. With this duty comes great pride and pleasure. Therefore, all educators should strive to be good and effective teachers. Teachers are people that can change the lives of many. Just by being allowed to sit in a classroom that has been created to enhance the knowledge and intelligence of people can be life changing. Effective teachers have positive expectations for their studentsShow MoreRelatedTeaching Is An Essential Part Of Me977 Words   |  4 Pagesgraduating class, I left college and headed for the fast track world of law and finance. After two years crunching numbers, juggling real estate projects and emerging from Black Monday in October 1987 relatively unscathed, I realized I hated my job. 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