Market Segments Essay Example for Free

Market Segments Essay Apple is marketing to people who have a few characteristics. 1) Middle/Upper income folks who are willing to pay a bit more for a better user experience. paying 500 more for a computer is not a huge deal if you have a decent income. 2) People who like to have fun with technology. No other platform offers as many entry level tools (the whole iLife bunch and more). This includes people who like to shoot a lot of digital photos or video. Its the whole digital hub concept. People are starting to buy into it. 3) Music enthusiasts and fans ages 12-35. 4) Professionals in media and design. The first two groups do overlap, but its a huge market. Way bigger than 5% or whatever. Apples problem is not really pricing. These are the same people who pay $500 to get seats that warm up your behind. Apples problem is the status quo. People who should consider macs dont, because of a stigma of incompatibility that developed in the 90s. Apples market share and success will grow in the next ten years for the simple reason that our generations X and Y who have been exposed heavily to the internet werent using computers much during the compatibility days But anyway, the compatibility problem dies when the people who believe in it are not young anymore. Market Segmentation The market segmentation includes: Demographical bases. Geographical bases. Behavior bases. Psychographic bases. 2.1 Demographical bases (age, family size, life cycle, occupation) Looking into Apple, the Demographical market segment is successful because they are developing products on the age, life cycle, occupation of the people. They are distributing their products into various places and the PCs are categorized on age, family size, for example they would have more games and entertainment in the PCs for the kids and a professional PC with all the latest software’s. 2.2 Geographical bases (states, regions, countries) Looking into the geographical bases of Apple they have established their business all over the world like U.S., South America, Europe, Japan, and Australia. Recently Apple chose to implement a vertical growth strategy and began expanding their own retail stores. The company also sells its product via third-parties dealers, or via internet through their own website or through the iTunes online music stores. 2.3 Behavior bases (product knowledge, usage, attitudes, and responses) In this market segment Apple providing good product knowledge to the customers by advertizing on search engines, T.V. as they have a very good brand image. Using this brand image they are continuously coming up with new ideas and products and attracting the customers. Apple has got a very good response rate as many of the customers are looking for new designs and innovative products which Apple is successfully delivering. 2.4 Psychographic bases (lifestyle, values, personality) Looking into Apple the psychographic market segment is successful because they are developing products on the lifestyle of the people such as Mac book for the younger generation. Apple having a very good brand image has very good value for its products as they are different and innovative. Looking into the personality (style) sector Apple is providing their products with different colors for the people who like fancy colors.

Response to the Film William Faulkner, a Life on Paper :: Movie Film Essays

Response to the Film William Faulkner, a Life on Paper My first response in general to the film is how utterly scary many of the people interviewed were. Coming from Central Florida, I can honestly say I am not from the Deep South, as there were several instances where someone was speaking in the film and I simply could not figure out what they were saying through their accent. Of the people interviewed who were not locals from Mississippi, many of the Hollywood representatives were decidedly more intelligible yet no less intimidating, many of them men I would not want to be stuck talking to in a party. But aside from such characters, the film created an interesting portrait of Faulkner the father. One could certainly see intent on the filmmakers’ part to cast Faulkner the father in the shadow of Faulkner the author. The film shows interviews with two of Faulkner’s daughters: one full and one stepdaughter. Intriguingly, the latter of these is shown speaking on camera only once, a scene in which she characterized her stepfather’s severe drinking problems and how scared she was of her stepfather during those experiences. Jill, his full daughter, seemed to go along with these sentiments. She recalls one time she tried to stop him from drinking, to which he responded with the most memorable line of the film: â€Å"Nobody remembers Shakespeare’s child,† which apparently was effective in discouraging any further attempts to stop his drinking. Jill seems ambivalent of her father. On the one hand, she knows she is on camera speaking about her famous and beloved father, and is thus expected to like him. And indeed, she does effectively convey some sense of love for her father. But she simultaneously embeds a disconnectedness from her father. If she had not repeatedly referred t o him as Poppy, one would never catch on that she was his daughter. Her revelations and reminisces seem hardly familial, but rather read the same way all of the other memories of him do: enigmatically and unfamiliarly. The film suggests Faulkner does not feel disappointed in having a daughter rather than a son, and I might go so far as to believe that this characterization of the unfamilial child would have existed for a son as well.

Interventions and Organizations

When it comes to changing an organization it begins for every department and every situation of the business. However, according to our text book Cummings (2013) Ninth Edition, a planned change is directed by the leader and has everything to do with the members, (teamwork). The entire corporation has to be planned and very ready for change. This involves the very structure of the company. This will take many different task and the co-operations of all employed or involved. In order for the process to be successfully developed organizations need to address certain issues to operate effectively.We need to follow the four interrelated issues that are the key targets of the Organizational Development interventions. Now this assignment is too compare and contrast these four interventions, the first intervention is the Human Process Interventions: According to the text it is the human process interventions which are aimed at assisting the members of the organization to enhance their produc tivity as well as improve the way they work together at individual and group levels, (Cummings, T. G. 2013). My input is very similar; I believe the human aspects are â€Å"Teamwork†.People will be working together for the greater good of each other and the needs of the organization. This helps to change or realign conflicting problems that may occur within the organization that needs to change the way it runs. The first interventions are the Strategies issues: These types of interventions are designed to change various characteristics of organization settings. This is where the organizations will decide what type of markets they are competing with. When using this step it can be the most critical. In strategic issues you have to be aware of the methods of the environment.In other words you have to develop who you competitions are and how to keep up with the environment. Some of the types of interventions are applied mostly in cultural change and strategic planning et cetera, (Cummings, T. G. 2013, p. 154). The second intervention is the Techno-structural issues: This involves breaking the works into various departments using strategic directions, changing program focuses on technology and structure of organizations. In other word, the aims of techno-structural interventions are to improve the overall performance of the organization by changing the procedures, technology, operations, structures and roles.This may also involve downsizing. These involve the design and employee involvements, (Cummings, T. G. 2013, p. 155). The third intervention is the Human Resource Management issues: These issues are concerned with attracting competent people to the organization, setting goals for them, appraising and rewarding their performance and ensuring that they develop their careers and manage stress. This change relates to individual, interpersonal relations, and group dynamics.In other words, the aims of human resource management interventions are to improve the organizational performance by improving the performance of individuals and groups within the organization. The purpose is to set objectives or goals, monitor people by collecting feedback to ensure effective implementation, (Cummings, T. G. 2013, p. 155). The fourth is Human Resources Management: These interventions are change programs that relates to individuals, interpersonal relationships, and group dynamics. They attempt to improve individual or group performance as well as people’s working relationships with one another in organizational settings.In other words, the aims of human resource management interventions are to improve the organizational performance by improving the performance of individuals and groups within the organization. The purpose is to set objectives or goals, monitor them for feedback to ensure effective implementation. These types of interventions are designed to change various characteristics of employees, technologies, products among others by foc using on the organization’s interaction with the external environment, (Cummings, T. G. 2013, p. 421). Basically, the entire process takes an entire team of individuals support.This task takes a chain of planned actions from top leadership with full support of its employees to accomplish. Thus, interventions are designed for organization development and effectiveness. When comparing the four steps I believe that all four all great, but when it comes to my opinion of the OD intervention the techno structural would be my favorite step, because it involves breaking down the organization into parts and it involves the help of the all the employees. As oppose to the first step the Strategic issues I really like this step too because it involves some detective work on observing your environment.This involves knowing what your competitors are doing, their hours of operation, they discounts and so much more. However when it comes to both of the human issues it involves people our fav orite species. This issue involves everyone being a part of the same program and all on one accord. My motto is, â€Å"People using people†. The success of any intervention for organization development therefore depends on the capability (skills and knowledge) of the leadership and support of the employees participating in the process. Motivating and making all involved truly happy, doing their jobs.

Why I Am An Effective Teacher Essay - 1275 Words

Great teachers are rare, are you an Effective Teacher It has been stated that teaching is a craft and a highly skilled craft that can be learned. What is consider to be an effective teacher? To keep this as simple as possible I could name a ton of attributes, but to name just a few I would say an educator that knows how to dress for success or maybe someone that has their classroom ready for learning, or even someone that knows how to create effective assignments for their students. Also a great teacher has a love for learning, has high expectations for each and every one of their students and even collaborates with colleagues on an ongoing basis. Chelonnda Seroyer spent two months poring through The First Day of School and using it as a guide for organizing for her first day of school. When the first day of school came, she had a script. She had a classroom management plan.(iii) Effective teachers are supportive and understand the importance of why students need good teachers to have personality, knowledge and compassion. Teachers have a significant role in influencing the lives of young children. With this duty comes great pride and pleasure. Therefore, all educators should strive to be good and effective teachers. Teachers are people that can change the lives of many. Just by being allowed to sit in a classroom that has been created to enhance the knowledge and intelligence of people can be life changing. Effective teachers have positive expectations for their studentsShow MoreRelatedTeaching Is An Essential Part Of Me977 Words   |  4 Pagesgraduating class, I left college and headed for the fast track world of law and finance. After two years crunching numbers, juggling real estate projects and emerging from Black Monday in October 1987 relatively unscathed, I realized I hated my job. Landing a teaching position at Fessenden School became a watershed event in my life. Looking back over the past years, I fully realize that teaching is an essential part of me. Michael Thompson, once said, Ther e are some teachers who are effective and knowRead MoreThe Importance Of Reflective Practices That Provide Opportunities For Mathematics Teachers1665 Words   |  7 Pagesopportunities for mathematics teachers to systematically assess the effects of their practice and experiences. Reflective practices that provide opportunities for mathematics teachers to systematically assess the effects of their practices and experiences are very important. The research I have found supports the use of reflective practices even if it means slowing down the pace of the material covered. One type of reflective practice is formative assessments. The research I have found will showRead MoreThe Role of the Teacher: Motivating the Learner Essay946 Words   |  4 Pages What is the role of the teacher, and what steps will you take to ensure that you are fulfilling this role? The role of the teacher is to instruct his students with valuable and worthy lessons that would produce a favorable change in the life of the students. In order for the instruction to be effective, and in order for the change in the life of the students to be lifelong, the teacher must instill discipline and â€Å"make disciples† out of students. Since the law of apperception dictates that allRead MoreTeaching Perspectives Inventory ( Tpi ) Essay1546 Words   |  7 Pagesviewing my results was how did I end up here, with this label. One’s dominate perspective is the resulting cocktail of years of being a learner, in a variety of domestic, academic or community settings, involving responding, reacting and observing ones teachers. 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Learning in the field of education comes from colleagues, students, reflection on one’s practices and the advice and observation of other’s in the profession (Garmston, 1998 ). One valuable tool that teacher’s have to rely on are the numerous professional organizations catered to the field of education. Teachers who wish to improve usually join organizations that will educate them on the newest and most effective practicesRead MoreT he Teaching Perspectives Inventory ( Tpi ) Were Not A Total Surprise Essay1639 Words   |  7 PagesPerspectives Inventory (TPI) were not a total surprise, I was aware of some very dominate preferences in my approach to teaching. Interestingly my results are concurrent with Collins Pratt findings of the majority of teachers. With the most common dominant perspective being nuturing, with apprenticeship, developmental and transmission following with very little difference between those scores. Social reform trailed in last place. When I explore these results in detail my overall scores fall inRead MoreReflective Journal : Workshop 1 Essay1284 Words   |  6 Pagesfor one to reflect upon what it means to be an effective teacher, in addition to reflecting upon one’s instructional strengths and weaknesses. There are many facets that contribute to the definition of an effective teacher. In order to be an effective teacher, it’s important to consciously focus on those facets in order to ensure one’s success as well as the success of one’s students. We live in a diverse world, and it is important that teachers understand their student’s educational, socialRead MoreEffective Communication Is Enhanced By Good Communication Skills1322 Words   |  6 PagesCommunication involves the exchange of ideas and thoughts between two or more people with the aim of conveying information. Effective communication is enhanced by good communication skills. Good communication skills are important in all walks of life because it enables people to interact and convey information in an effective manner. For example, a doctor requires good communication skills in order to get the needed information from a patient. Failure to portray good communication skills by the doctorRead MoreAs A Future Elementary Educator, I Will Be Involved In1227 Words   |  5 Pageselementary educator, I will be involved in developing and/or executing social studies curriculum. It is pertinent that I not only understand how to accomplish the development and executi on for lesson planning, but also the importance of social studies education for young children. My background of social studies is relatively insufficient, which is why this course is essential to my education. Even though I have not completed the whole course, I can already tell how uninformed I am in this area of study

Similarities Between Picasso And Velazquez And Picassos...

Page 1 of 2 ZOOM When you first look at the two painting they appear to be completely different,but on a second and closer look there are many striking similarities. First looking at it they don’t look anything alike they appear to be portraying the same event. Looking at the outline of Picasso’s paintings you see the resemblance of Velazquez painting.There are many similarities between both paintings. One similarity is that both painting have attendants dressing her. Another similarity is she is wearing a hoop skirt. The broach on her chest she is wearing seems to be the same in both paintings. In each painting it has at least one attendant kneeling down and holding both hands. The princesses arms are in the same position†¦show more content†¦He wanted to make the painting his own way. Picasso had his own point of view on las meninas by just painting the princess and the attendants. I think he decided to paint just the princess and attendants because he wanted to show the dif ference between the two. The princess is highly praised while the attendants don’t get noticed. The attendants are always longing in the princesses shadow, just like how in the painting the attendant is kneeling down to the princess, supposedly helping her get ready.I think Velazquez created such a work because he was trying to put his own life experiences into something. I think he was trying to express two different groups of people.In the painting there is the royal princess and her attendants. There is other people in the painting that people are less focused on. When you look at the painting there is people gathered around the picture some of them are interacting and talking. Others are staring at the viewer. I think that he created this to show how much people were focused on the princess and not the attendants. It was created to show how the attendants may have felt like an outsider. It shows us how us to may get caught up in the newest trend or famous person we forge t about the people who help them or the ones that got them where they are. Those people don’t usually get recognized. I think that Picasso created such a work to better understand Velazquez and get his own interpretation on theShow MoreRelatedDifferences Of Pablo Picasso And Diego Velazquezs Paintings729 Words   |  3 PagesZOOM In 1656, Diego Velazquez made a painting titled, Las Meninas. He was a painter for a royal family and many of his paintings consisted of the family. Many years later, Pablo Picasso painted over 50 variations of this painting. One including his 1957 painting that was based strongly on the princess of the royal family. Although both paintings can be related to each other, they both each portray their own meanings. It may be easy to tell that both paintings may be similar because of their

Comparing Female Characters in Euripides Medea and...

Comparing Female Characters in Euripides Medea and Sophocles Oedipus the King and Antigone In the times of the ancient Greeks, women had an unpretentious role. They were expected to do take on the accepted role of a woman. In most cases, a womans role is restricted to bearing young, raising children, and housework. In Sophocles Oedipus the King, Antigone, and Medea, the dominant female characters impacted upon men with authority and political power. It is an inescapable fate that one of these characters will fall, and that the Gods have control over everyones fate. Each dominant female character portrays her willpower and commitment to their beliefs. This is what leads to the†¦show more content†¦It asked for the answer and killed everyone who had guessed incorrectly. This had riddled Thebes commerce and left its people disgruntled. To make matters worse, news reached the city that Lauis had been killed by unknown assailants. Desperate and in need of help, Creon (now the regent of Thebes) had offered up the throne and Jocasta to anyone who could solve the Sphinxs riddle. In the meantime, Oedipus came across the Sphinx and solved the riddle. He ended up in Thebes because he went to the oracle at Delphi just like his father Lauis. Now Oedipus is King of Thebes and another problem arises, a plague. He searches far and wide for the solution to save his people. Prophets and wisemen were brought in to help Oedipus with the plague. It is discovered that the plague will be lifted when Lauis death is revenged. Tiresias, an old prophet reveals that Oedipus is the murderer. Creon too, accuses Oedipus of the murder. Jocasta stands by Oedipus side. A prophet? . . . free yourself of every charge! Listen to me and learn some peace I mind: no skill in the world, nothing human can penetrate the future. . . .my son wasnt three days old and the boys father fastened his ankles, had a henchman fling him away on a barren, trackless mountain. Apollo brought neither thing to pass. My baby no more murdered his father

Strategic Outsource Decisions Manufacturers -Myassignmenthelp.Com

Questions: Is Strategic Outsourcing The Most Widely Used And Trusted Level Of Outsourcing Practices? What Are The Various Negatives Of The Strategic Outsourcing? What Practices Are Used By Organizations To Have A Greater Control Over The Outsourced Work? Does Outsourcing Lead To Loss Of Quality In The Final Product Or Service? Answers: Introduction Outsourcing in the general sense refers to the transfer of certain processes, which were previously taken care of by the company internally, to the organizations in a distant land so that the process becomes cheaper and faster (Dolgui Proth, 2013). However, it is sharing of work but outsourcing is a lot different from subcontracting or joint manufacturing (Guers, Martin Wybo, 2014). The primary motive that drives organizations to move towards outsourcing is the benefit of cost reduction that is huge and reduces the annual expenses subsequently for the company. The benefits are in plenty but such a process is not without its drawbacks. The aim of this research proposal is to focus on the areas that prove to be advantageous to the company and the areas that auditing threat to the company when strategic outsourcing is used in practice. The proposed research method will lead to collection of both primary and secondary data that will be taken into account to understand the various impli cations that outsourcing can have both positive as well as negative in its nature. Project Objectives The objective of this research proposal is to gain an insight into the benefits and drawbacks that are posed by outsourcing. The research proposal will look at the various possible results both positive and negative that can incur with the practice of strategic outsourcing. The issue of quality, company image, cost effectiveness and also the amount of failure in outsourcing process, all will be taken into account to understand the process of outsourcing in totality. The various levels of outsourcing will be evaluated to find out the effectiveness of strategic outsourcing practice over the other prevalent practices. Project Scope The research proposal will look at the literature review of the process of outsourcing and try to get hold of the various factors that are associated with it. The literature review will help in establishing the research question and hypothesis (Machi McEvoy, 2016). The various pros and cons will allow designing the research that will be conducted in the future in order to understand the various merit and demerits of strategic outsourcing and the level of acceptance it has attained among the various organizations. Literature review The focus of this section is to provide a brief of the literature of the topic and finding out the possible gaps in the literature (Gallouj Zanfei, 2013). Nowadays, outsourcing has been a practice that is used by every company to get their work done by other organizations present in away locations. The features of outsourcing have many advantages and disadvantages that are brought to focus by previous researches that were done on the same topic. Some of the advantages and disadvantages of outsourcing are- Outsourcing effectively brings down the cost of operation for a company. Organizations outsource their secondary work processes to places where the cost of resource is low. Developed countries outsource the work to developing countries because the cost of labor is low in those parts of the world (Anwar, 2013). Companies like IBM have successfully done this and passed on their secondary works to countries like India and this has led to the reduction in the costs and the company has went to top position in the current market. Experts do the work when it is outsourced because outsourcing firms hire experts to deal with the work that pours in. The cost of developing expertise in the needed labor force is way higher and hence outsourcing the work to expert results in better quality of work being done for the company (Schwarz, 2014). Outsourcing enhances the effectiveness of the work force because the non-core activities are outsourced and the primary workforce can focus entirely on the core activities of the company (Schniederjans, Schniederjans Schniederjans, 2015). This leads to better quality in the services of the company. The control over the outsourcing firms is much stipulated and hence it cannot be assured that always the organization will work according to the terms of the organization that is outsourcing its work. The management has no control and hence it leads to the reduction in the quality of work because there is no such quality check before the work is passed on in the final stage (Goetsch Davis, 2014). This a huge disadvantage and it leads to the damage of the companys reputation in the market due to the supply of poor quality products, which are partly due to the outsourced material or service. Employment levels take a hit when the work is outsourced in bulks. The unemployed population may be capable of doing the work but they are not given any opportunity to work and are hence left unemployed because all such work are already outsourced due to the low cost in other countries (Bandyopadhyay, Marjit Yang, 2014). This is a prime scenario in countries like Australia. The literature gap lies in understanding that apart from the various advantages and disadvantages that are present in the process, it a factor to decide that which level of outsourcing should be selected by the company in order to gain the most benefit from it. The various levels of outsourcing are- Tactical Outsourcing- This level of outsourcing depends mainly on making the decision based on the factor of cost. Lack of monetary resources, lead the companies to selecting this level of outsourcing. Strategic outsourcing brings about obvious benefits as improved money reserve funds, limiting the requirement for future ventures and settling staffing issues (Hodari, Waldthausen Sturman, 2014). Large organizations undertake such outsourcing techniques for their HR administration, payroll activities or logistics. Strategic Outsourcing- This is the most effective level of outsourcing and all the successful operations turn to this for optimizing their performance in the market. In this level, the company aligns the focus of the workers according to the primary motives of the company (Xiao, Xia Zhang, 2014). This leads to long-term value returns for the company and allows the best services to represent the company. Transformational Outsourcing- This gives the business a new definition and enables the company to create sustainable advantage over its competitors and gain higher profit to maintain the peak position in the market (Lacity Willcocks, 2013). These levels are all inclusive of various risks that may result to loss for the company but still most of the companies prefer the first two levels despite knowing the risks because they ensure long-term benefit and direct cost reduction in the process. While outsourcing any work, it always should be noted that the place to which the work is being outsourced should have all the resources that will result to benefit of the organization. If the resource base is inadequate then it will be ineffective in producing good quality of work in the days to come and the company shall eventually face a loss by outsourcing the work. Research Design and Methodology Data will be collected from small sample groups belonging to two different organizations, which use two different levels of outsourcing. According to Neuman (2013), qualitative data is collected in small sets by conducting interviews. The interview for this research will be conducted among the top managers of two different organizations and the answers are expected to reflect the quality that is prevalent in the work scenario. Quantitative research In this method, numerical data will be collected from the organizations archived database about the profit and loss that has been incurred due to outsourcing (Neuman, 2013). The employee survey will be conducted to find out their satisfaction and the overall work environment in the two different organizations that use two different levels of outsourcing out of which one should use Strategic outsourcing. Both the methods will be used to get a conclusion on the research questions that are proposed in this research proposal. Research limitation The sample size and variety will be small because only two companies will be taken for conducting the research. Less number of people is in the managerial posts and hence the sample size for certain interviews will be too small to get a larger picture (Neuman, 2013). The data that will be taken into account for the analysis from the database of the organization may be biased and manipulated in order to project a better image of the company to the public. The respondents who belong to the managerial rank will provide bias response when they will be asked about the employee satisfaction and company growth in the recent years because negative feedback from them will put light on their inability to run the company successfully. The budget of the research is very limited and hence that will restrict the number of companies that will be surveyed. The low budget will restrict travelling to other destinations to get the data for better understanding of the situation in respect to outsourcing practices around the globe. Time Schedule The first month of the schedule will go into finalizing the topic for the research and the subsequent months will go in gathering the data from various sources. From the 3rd month onwards, the literature review shall be conducted to get a better idea about the grounds that are to be covered in the research. The final stages will include analyzing the project and concluding it along with making a rough draft to be submitted. All this will be done roughly in a period of 6-7 months. Conclusion To conclude, the practice of outsourcing can lead to various outcomes which can have all sort of implications to an organizations progress. The research is expected to conclude in favor of the practices of strategic outsourcing but there are many section that will arise as the data is analyzed after being collected from the relevant sources. Outsourcing is a major practice that is present in all organizations in some form or the other. The various processes are being outsourced to enable a faster rate of work and increase the performance of the workers by making them focus on issues that are core in their nature. The outsourcing has led to many failures too and the entire conclusion can be drawn once the research is completed and a wider answer is provided to the proposed research question. Reference list Anwar, S. (2013). Outsourcing and the skilledunskilled wage gap. Economics Letters,118(2), 347-350. Bandyopadhyay, S., Marjit, S., Yang, L. (2014). International oligopoly, barriers to outsourcing and domestic employment.Canadian Journal of Economics/Revue canadienne d'conomique,47(4), 1372-1386. Dolgui, A., Proth, J. M. (2013). Outsourcing: definitions and analysis.International Journal of Production Research,51(23-24), 6769-6777. Gallouj, F., Zanfei, A. (2013). Innovation in public services: Filling a gap in the literature.Structural change and economic dynamics,27, 89-97. Goetsch, D. L., Davis, S. B. (2014).Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Guers, C., Martin, C., Wybo, J. L. (2014, September). The impact of the use of subcontracting on organizational reliability and safety. In24th European Safety and Reliability Conference-ESREL 2014(pp. 1027-1035). London, Taylor Francis Group. Hodari, D., Waldthausen, V., Sturman, M. (2014). Outsourcing and role stress: An empirical study of hotel spa managers.International Journal of Hospitality Management,37, 190-199. Lacity, M. C., Willcocks, L. P. (2013). Outsourcing business processes for innovation.MIT Sloan management review,54(3), 63. Machi, L. A., McEvoy, B. T. (2016).The literature review: Six steps to success. Corwin Press. Neuman, W. L. (2013).Social research methods: Qualitative and quantitative approaches. Schniederjans, M. J., Schniederjans, A. M., Schniederjans, D. G. (2015).Outsourcing and insourcing in an international context. Routledge. Schwarz, C. (2014). Toward an understanding of the nature and conceptualization of outsourcing success.Information Management,51(1), 152-164. Xiao, T., Xia, Y., Zhang, G. P. (2014). Strategic outsourcing decisions for manufacturers competing on product quality.Iie Transactions,46(4), 313-329.